Last updated on June 26th, 2021 at 05:12 pm
People have little bit confusion about boat company origin and manufacturing. Mostly people ask the question, is boat a Chinese company? So I am going to explain everything about Boat Company origin and its manufacturing.
Similarly, “Made in China” on boat headphones raises a lot of doubts. That’s why people don’t understand where are boat headphones manufactured?
After reading my article you will no longer be confused about ‘boat’ branding.
Also I have fully answered the question given below regarding headphones in another article. So, you can click below to read.
|Which earphones are not made in China?|
Recommended boat headphones you can buy (made in India):
|BoAt Rockerz 255 Pro Bluetooth in-Ear (Made in India)||Click here to buy on amazon|
|BoAt 152 wired earphone (Made in india)||Click here to buy on amazon|
|Boat Bassheads 100 wired ( Made in india)||Click here to buy on amazon|
Now we will move towards main topic,
1. Is boat a Chinese company?
Boat is an Indian company which is based in Delhi. The company was started in 2016 and legal name of the company is Imagine Marketing Pvt. ltd.
Aman Gupta is Boat company owner.
Also, Aman Gupta is the CEO and co-founder of the boat and at the same time he is like a driving force in the development of the boat company.
After the launch, people responded positively to the boat company products by appreciating its quality from the very beginning.
According to reports, the boat company’s revenue in 2019-20 was around Rs 500 crore. The company plans to double its revenue by 2024.
Recently in 2020, the boat company has reached as the fifth largest wearable brand in the world. Not only that, it is the first Indian company to do so.
Most importantly, the boat has raised $ 100 million from the New York-based Pincus firm. The fund will be used for research centers and manufacturing units in India.
As a result, you will soon see many of the boat company’s ‘Made in India’ headphones in the market. In next point, I have given detailed information on this.
Currently the boat company has launched some Made in India headphones and you can buy them.
1.2 Boat all set to Acquire TAGG digital, Indian electronics brand:
Now Boat is in final stage to acquire Delhi-based Consumer electronics company Tagg digital, According to some news reports.
Tag is a Indian brand that makes products such as wireless earphones, headphones, Smartwatches, speakers and Buds.
The boat and Tagg have been discussing this for the last one or two months. Overall, the boat company is taking steps to acquire the ‘Tagg brand’. Regarding this, you can read whole report on Entrackr.
This is all about boat and Its ongoing development.
So, Boat is an Indian Company and not a Chinese one.
But one question remains here, why do we find ‘Made in China‘ written on ‘boat headphones‘?
Let me clear it in next question.
2. Where are boat headphones manufactured?
Boat earphones / headphones are completely designed in India. But China does the manufacturing of boat headphones.
The boat is not the only company that manufactures in Chinese factories, while many companies in the world are manufacturing there.
There are a lot of reasons behind this. One of the reasons is that China has a lot of sources of manufacturing at a reasonable price and this has become an important reason so far because any company looks at its financial situation from the beginning.
The company has decided to make a lot of changes due to the bad impact of disease like covid-19 as they have to bear a lot of losses as they are dependent on China during this period.
Boat stopped taking shipments as soon as China started the lockdown, and India started the lockdown when China started the recovery phase. As a result, Boat says some of its products were stuck in China in the first half of this year.
The boat realized that it would not be better to completely dependent on China alone. Like other companies, they need to shift manufacturing to Vietnam, Singapore, the Netherlands and India.
Aman gupta said, we will start manufacturing unit of our headphones in India in a upcoming years.
3. Why boat headphones are made in china?
Sometimes company doesn’t have proper finance, infrastructure, skilled employment and other sources. That’s why they manufacture their products in other countries.
But don’t take it negatively because all foreign brands also manufacture in china.
According rule, if any company manufacture their products in other country, at that time they have to mention their name as made from that country. Also, it is mandatory to mention the country of origin.
As boat manufacture their headphones in china, as per rule that Company need to mention manufacturers name as made in china.
This rule has been made by the Government of India so that the customer should get complete information about the product and after that there should be no problem in buying them.
The Government E-Marketplace imposed this rule on all companies.
Understand a concept, if ‘Boat’ did assembly or manufacturing in China, so the boat company cannot be considered as Chinese.
Secondly, the design and most of the rest done by the boat company itself and since it is an Indian brand, you need to buy them.
So, don’t think that all the money goes to China as it appears ‘Made in China’ on the product.
Mainly, We need more made in India products to strengthen the Indian supply chain. Lets hope for the better future.
4. Boat Company to start manufacturing in India 2021 (Reducing Chinese dependency) :
As I told you earlier, the boat company realized that it would not be able to rely solely on China due to the supply chain disturbance caused by China in covid-19.
Therefore, they have considered manufacturing in the rest of the country as well. Recently, they have raised funds to invest money in India 2021. Let’s know more about that.
The boat company has raised $ 100 million from Warburg Pincus, a New York-based private firm.
The company will use the capital to invest in R&D and to set up local manufacturing, said Aman Gupta, co-founder, and CMO, boAt.
The company also said that the government production linked incentive PLI scheme will also help in manufacturing. This PLI scheme will help in making Made in India products.
“The PLI scheme will create a level playing field for Indian producers and players for some time with the Chinese. We have taken some baby steps. In the next two-three quarters, we will see some products coming out of India, but the combination of outsourcing and in-house manufacturing is expected to account for about 50-60 per cent of manufacturing in India, ” said, Mehta, co-founder of the boat, TOI report.
From this statement, we understand that the future plans of the boat are very strong for manufacturing in India. It will take some time to start completely in India but there is no doubt about to happen.
The company has taken the first step, so there will be a gradual growth in manufacturing.
I have no doubt that the boat will be completely out of China in the next few years.
5. Best Boat headphones to buy rather than Chinese:
The boat has a lot of good earphones / headphones and speaker devices. Below headphones are some of the best and most selected ones that you can buy without hesitation.
|Boat basshead 225||Buy from amazon|
|BoAt Rockerz 255 pro neckband||Buy from amazon|
|Boat wireless Bluetooth headphone||Buy from amazon|
6. Conclusion about boat company: Indian or Chinese?
You may have understood that boat is an Indian brand. So don’t waste your time on deciding whether the “boat” is a Chinese company or not.
Now many things have changed. Indian companies are investing heavily in the manufacturing sector. At the same time, many companies shifted from china to India.
They are currently manufacturing in China but we should still support this Indian brand. Because only if you support them today, they will start manufacturing plants in India from the same profit in the future.
As a consumer you can choose the product you want. Always check the availability of Indian brands made in India products first and try to buy them.
However, if you do not get the right product according to your needs, you can go for other options like foreign brands.
So let’s support Indian brands and help India to grow financially.